Post by account_disabled on Mar 7, 2024 8:55:12 GMT
In an increasingly complex and competitive world, it becomes increasingly important to understand which approaches and tools to use to reach your audience. And the discussion requires even more attention when it comes to B2B sales . In this, an enormous contribution can come from marketing intelligence : the right choice to analyze the competition , understand how to compete in an increasingly "crowded" world, avoiding competing "who shouts the loudest" and actually acting with criteria and foresight. Let's see what marketing intelligence consists of, why use it and which approach can be of interest to B2B sales.
What is marketing intelligence: a definition Marketing Germany Phone Number intelligence, a term which in Italian we could translate as "market intelligence", is in fact made up of the collection and analysis of data that a company takes into consideration to know how to move in a very specific market or sector - where it already operates or where it wants to operate - to make strategic and commercial decisions. This is an activity that should be incorporated and foreseen by every company, whether small, medium or large. This is because the analyzes that are conducted, the data that can emerge, help to improve your business model .
For B2B, then, intelligent marketing is even more decisive given that it contributes not only to making the market known, but also to customers, who are in fact other companies. Customers who are therefore often very demanding who have problems to deal with and expect practical and immediate solutions that can help them in their business. Demand Generation Lab 2022 How to use marketing intelligence in the B2B world But what is the necessary information that marketing intelligence can collect to increase B2B sales? Companies can collect general demographic data, spending habits or analyze the sales process as well as customer experience , just to name a few. And they can do this through both internal and external sources .
What is marketing intelligence: a definition Marketing Germany Phone Number intelligence, a term which in Italian we could translate as "market intelligence", is in fact made up of the collection and analysis of data that a company takes into consideration to know how to move in a very specific market or sector - where it already operates or where it wants to operate - to make strategic and commercial decisions. This is an activity that should be incorporated and foreseen by every company, whether small, medium or large. This is because the analyzes that are conducted, the data that can emerge, help to improve your business model .
For B2B, then, intelligent marketing is even more decisive given that it contributes not only to making the market known, but also to customers, who are in fact other companies. Customers who are therefore often very demanding who have problems to deal with and expect practical and immediate solutions that can help them in their business. Demand Generation Lab 2022 How to use marketing intelligence in the B2B world But what is the necessary information that marketing intelligence can collect to increase B2B sales? Companies can collect general demographic data, spending habits or analyze the sales process as well as customer experience , just to name a few. And they can do this through both internal and external sources .