Post by account_disabled on Jan 9, 2024 5:46:27 GMT
Sustainability has recently become H&M's particular leitmotif . The famous Swedish brand is determined that the fashion industry (which once mercilessly polluted the damned planet Earth) raises the flag of sustainability and recycling. Recycling old clothes is one of H&M's main sustainable pillars and to convince its customers of the benefits of this system, the Scandinavian firm has hung on the arm of the famous British primatologist Jane Goodall. In a spot, the famous scientist talks about the green blouse she is wearing, which she is very fond of because it has accompanied her in very special moments.
However, good old Goodall is willing to part with it to recycle it and support H&M in its sustainable efforts. If you do not see the embedded video correctly, click here Email Data The Swedish brand recently raised the curtain on Looop , a machine capable of manufacturing completely new garments from old and used clothes in just 5 hours. To account for the overlapping advantages of Looop, H&M has hired the services of four prominent influencers (including Jane Goodall) who decide to cut ties with some of their favorite garments (and with very special memories overlapping them) with the ultimate goal of support the cause of the Scandinavian brand.
Jane Goodall recalls, for example, a very special encounter with a gorilla when she was wearing her beloved green shirt , the one that she is willing to recycle for a good cause. "This shirt is the beginning of a revolution in recycling ," says Goodall. «We can all make a difference every day with what we do. What we buy and what we wear has an impact. "I'm going to give my blouse to H&M so that Looop can turn it into something new and another person can instill new memories in it ," says the primatologist. Along with Goodall, American singer and songwriter SZA , climate activist Vic Barrett and model Andreea Diaconu take part in the new H&M campaign.
However, good old Goodall is willing to part with it to recycle it and support H&M in its sustainable efforts. If you do not see the embedded video correctly, click here Email Data The Swedish brand recently raised the curtain on Looop , a machine capable of manufacturing completely new garments from old and used clothes in just 5 hours. To account for the overlapping advantages of Looop, H&M has hired the services of four prominent influencers (including Jane Goodall) who decide to cut ties with some of their favorite garments (and with very special memories overlapping them) with the ultimate goal of support the cause of the Scandinavian brand.
Jane Goodall recalls, for example, a very special encounter with a gorilla when she was wearing her beloved green shirt , the one that she is willing to recycle for a good cause. "This shirt is the beginning of a revolution in recycling ," says Goodall. «We can all make a difference every day with what we do. What we buy and what we wear has an impact. "I'm going to give my blouse to H&M so that Looop can turn it into something new and another person can instill new memories in it ," says the primatologist. Along with Goodall, American singer and songwriter SZA , climate activist Vic Barrett and model Andreea Diaconu take part in the new H&M campaign.